On August 13, 2026, the Business Department of MER GROUP launched an in-house comprehensive professional training program for young employees. Led by Lu Jinwei, Marketing Director of the Kiln Business Division, the training gathered young backbones from the domestic sales, international trade and marketing teams. The activity is designed to solidify the professional capabilities of the young workforce, compensate for technical deficiencies among sales personnel, and enhance the overall market competitiveness of the team.
The training featured both macro-level strategic insights and highly specialized technical content. Director Lu first reviewed the development journey of MER GROUP and illustrated the core competitive edges of the company's EPC turnkey services. He also introduced the establishment and development of Zhongshi Emerging Design Institute, enabling young employees to fully recognize the company's foundational strengths and technical layout. In addition, he delivered in-depth explanations concerning the functional applications of rotary kiln equipment and the structural materials of kiln shells.
Based on rich on-site operational experience, Director Lu emphasized the essential operational principles and key precautions for kiln startup and commissioning - professional know-how typically reserved for senior technical practitioners in the industry. The high-value practical knowledge effectively bridges the technical gaps of sales staff, allowing them to respond to customer inquiries and technical demands with higher accuracy during business negotiations.
Combining theoretical knowledge with real project cases, the training systematically interpreted the advantages of MER GROUP's EPC general contracting services, superior equipment performance, and integrated collaboration between internal design institutes and manufacturing bases, eliminating technical information barriers for sales teams. All participants concentrated on the lectures and actively discussed technical difficulties encountered in daily market communication. Many trainees stated that the training effectively supplemented their technical knowledge reserves, deepened their understanding of core equipment, and empowered them to conduct domestic and global market expansion with greater professionalism and confidence.
Talent development serves as the fundamental driving force for the long-term growth of an enterprise. This specialized training represents a key talent cultivation measure for young employees at MER GROUP. Moving forward, the Business Department will normalize internal learning and training mechanisms to continuously improve both the business development capabilities and technical literacy of young team members. The Group strives to build a versatile marketing team that excels in both technical expertise and market expansion, injecting sustainable and vigorous momentum into MER GROUP's continuous expansion of domestic and international kiln engineering markets.
